Thursday, February 17, 2011

MKT624 Final Term Current Paper (Feb 2011)

MKT624 Final Term Current Paper (Feb 2011)

Total Questions 64 Time 2:00 Hours

MCQ's 58

Subjectives Questions 6 

MCQ's were all conceptual did not repeated from previous papers 

while Questions repeated given below

Q1- Brand can be Analyzed by Brand Picture Explain? 3 Marks

Q2-Describe briefly Trade Promotion Marks 3

Q3:Quality of a Good Copy Marks 3

Q4: Brand Asset by scot devis 3 Marks

Q5: About Copy Strategy and Net Impression 5 Marks

Q6:Difference between Consumer promotion Trade Promotion Marks 5

Q7:what is Consumer Revolt

Paper Repeat hua tha 2009 se only subjective questions objective pata nai kahan se diay thay well all were Conceptual 

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